Sales Command Center — Birth Advocate

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The Script

Hi, I'm [name] with Birth Advocate. We're a directory putting attorneys on birth teams to keep moms safe. We're looking to partner with firms that do pro bono or advocacy work for mothers — who's the best person I could send a brief intro to?

Quick Objections

❝ Women don't need an attorney for birth

Black women die at 3× the rate of white women from preventable causes. This is a safety gap with a legal access problem at its center. Data, not emotion.

❝ I'm not a birth injury lawyer

You don't need birth injury expertise — you need advocacy expertise. That's family law. The malpractice attorney is the wrong hire for this room.

❝ We don't do pro bono

Founding requires a small pro bono quota. If they won't do it, they're not the fit. Thank them, move on. Don't negotiate this one.

❝ How is this different from a doula?

Legal presence, documentation with legal weight, litigation capability if harm occurs. Doulas cannot do any of that. Lawyers can.

❝ Not interested

Thank them, hang up, next number. They're not the customer. The founding lawyer already believes in the field.

Outcome Guide

MeetingSend calendar link within 1 hr. Use the founding conversation playbook.

EmailSend founding brief + one-line intro within 2 hrs. Note in pipeline.

Lawyer Lead VMThey sound like a fit. Send founding brief same day + follow up call Day 4. Moves to Outreach stage.

General VMGeneric firm voicemail. Follow up by email same day. Day 4: second call. Day 7: final touch.

No AnswerTry again tomorrow at a different time. Note the time you called.

Not InterestedLogged and removed from active list automatically.

Not a Fit / No Pro BonoLogged and removed from active list automatically. Don't revisit.

Today's Stats

Total calls

Positive

Voicemails

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